A major event on the calendar of the Hong Kong Heritage Museum, the "Hong Kong International Poster Triennial" aims both to document the development of poster design and foster international cultural exchange. 2007 is the third time that we have teamed up with the Hong Kong Designers Association on the event, which is structured in three parts – a competition, an exhibition and a seminar – and organized in accordance with the guidelines endorsed by the International Council of Graphic Design Associations.

Compared to the Triennials in 2001 and 2004, the Triennial 2007 received an even more overwhelming response, with a total of 732 designers from 46 countries/ regions submitting 2,252 pieces of works. Grouped into four categories – "Ideology", "Promotion of Cultural Events", "Commercial and Advertising" and "Thematic – Children" – the entries provided a comprehensive overview of the new trends in global poster design. After a critical selection process, 249 entries were chosen for the exhibition, and they will be showcased together with representative works from the six international judges to offer the public a visual kaleidoscope of the cultures of the world.